The great streaming pivot is underway. After years of burning cash on content to chase subscriber growth, the major platforms have found religion in advertising. And the numbers tell a compelling story: ad-supported tiers now account for over 50% of new sign-ups across the top platforms.
The Numbers Don't Lie
Netflix reported that its ad-supported tier has reached 40 million monthly active users globally — up from 5 million just a year ago. Disney+ with ads is growing faster than its premiu...
